Sr. Field Marketing Manager - LATAM
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Date: Mar 20, 2026
Location: Sao Paulo, Brazil
Company: StressTest1
Senior Field Marketing Manager – Latin America
About the Role
The Senior Field Marketing Manager develops and implements field marketing and lead generation plans and programs supporting the sales organization. Key objectives include creating awareness and education of SuccessFactors product and service offerings, establishing and managing lead generation campaigns, and generating qualified sales leads through direct marketing and other field marketing approaches.
Duties and Responsibilities:
- Develop and implement integrated marketing programs focused on creating awareness, education, interest and qualified sales leads aligned with business and revenue goals (direct to end user and through partners).
- Activities to include electronic / direct mail, telesales, webinars, standalone events, conference and tradeshow participation, partner programs, SEO/SEM, list development, online media/advertising coordination and more.
- Track marketing activity through sales follow-up and create ROI/metrics reports.
- Responsible for localization of demand generation materials as well as facilitating localization of general marketing materials including brochures and web copy.
- Report to Director of Americas Field Marketing and work closely with sales organization.
Qualification and Requirements:
- Bachelors degree in business, marketing, communications, or related field.
- 6+ years relevant marketing experience, staff and vendor supervision a must.
- Experience working with a telesales organization (in-house or outsourced)
- Enterprise software experience preferred; SaaS Experience highly desired
- Experience in working with and building marketing programs for strategic and integration partners
- Channel Marketing experience preferred
- Financial focused marketing perspective; sees plans in terms of ROI and
- measurable results with a track record of successfully delivered results in an
- ROI based environment
- Collaborative team player willing to jump in where necessary to achieve goals and promote company growth
- Work cross-functionally with all other internal counterparts responsible for bringing global marketing programs into the Latam market.
- Continually monitor and evaluate the competitive marketplace making adjustments to marketing strategy as required.
- Ability to manage multiple projects and work under tight deadlines when necessary
- Strong attention to detail and effective project management skills
- Proven leader with out-of-the-box ideas and able to identify fresh,
- forward-thinking techniques to reach lead generation and revenue goals
- Excellent written and verbal communications skills in English and Spanish, Portuguese preferred.
- Experience with commonly used marketing tools including Webex, On24, CRM and marketing automation systems such as Marketo.
About SuccessFactors, an SAP Company
SuccessFactors is the leading provider of cloud-based Business Execution Software, and delivers business alignment, team execution, people performance, and learning management solutions to organizations of all sizes across more than 60 industries. With approximately 24 million cloud application subscribers seats globally, we strive to delight our customers by delivering innovative solutions, content and analytics, process expertise and best practices insights from serving our broad and diverse customer base. Today, we have more than 4,000 customers in more than 177 countries using our application suite in 35 languages.
For the most comprehensive cloud computing portfolio in the market, SAP Cloud delivers mature business applications that drive collaboration across a business and connect to partners. There are over 20 applications and suites in the SAP Cloud designed to optimize and manage a company’s most critical assets – its people, money, customers, and suppliers. And for those who prefer to run their entire business on a single, cloud-based software solution, we offer a suite that will surely meet your needs.
Our primary focus is on delivering beautiful products for our customers. When our customers win, we win. And we pride ourselves in delivering the most powerful software-as-a-service (SaaS) solutions on the market. As we like to say… our cloud strategy is BadAss SaaS. As an SAP company, the possibilities for growth, innovation, and impact are endless!
Are you ready? You are in for an exciting ride. SuccessFactors is known for its innovation, extraordinary leadership, and high-energy culture. We hire high-performing people that want to make a difference.
We expect all of our talent to be leaders – no matter what your role. We challenge ourselves and each other to swing big and take risks every day. We move fast, but we care about how we work with each other. It’s one of our core values – “No Jerks!”
In turn, our commitment to all employees is to provide the opportunity for personal and professional growth, recognition for real impact, and meaningful rewards for delivering amazing results! Employees truly are the heart of our success.
See what it's like to work at SuccessFactors- check out this video! http://youtu.be/eZarfkN4hUo
Connect with us! Learn more about the culture at SuccessFactors, an SAP Company, see pics of our global offices, talk to recruiters, and see real-time job openings:
Facebook: http://facebook.com/successfactorscareers
Twitter: http://twitter.com/CareersAtSF
YouTube: http://youtube.com/CareersAtSF
Linkedin: Search "SuccessFactors Careers"
Match yourself and your network on Facebook and Linkedin to open jobs at SuccessFactors using our new SocialMatcher tool: http://jobs.successfactors.com/social-matcher/
Requisition ID: 30216
About the Role
The Senior Field Marketing Manager develops and implements field marketing and lead generation plans and programs supporting the sales organization. Key objectives include creating awareness and education of SuccessFactors product and service offerings, establishing and managing lead generation campaigns, and generating qualified sales leads through direct marketing and other field marketing approaches.
Duties and Responsibilities:
- Develop and implement integrated marketing programs focused on creating awareness, education, interest and qualified sales leads aligned with business and revenue goals (direct to end user and through partners).
- Activities to include electronic / direct mail, telesales, webinars, standalone events, conference and tradeshow participation, partner programs, SEO/SEM, list development, online media/advertising coordination and more.
- Track marketing activity through sales follow-up and create ROI/metrics reports.
- Responsible for localization of demand generation materials as well as facilitating localization of general marketing materials including brochures and web copy.
- Report to Director of Americas Field Marketing and work closely with sales organization.
Qualification and Requirements:
- Bachelors degree in business, marketing, communications, or related field.
- 6+ years relevant marketing experience, staff and vendor supervision a must.
- Experience working with a telesales organization (in-house or outsourced)
- Enterprise software experience preferred; SaaS Experience highly desired
- Experience in working with and building marketing programs for strategic and integration partners
- Channel Marketing experience preferred
- Financial focused marketing perspective; sees plans in terms of ROI and
- measurable results with a track record of successfully delivered results in an
- ROI based environment
- Collaborative team player willing to jump in where necessary to achieve goals and promote company growth
- Work cross-functionally with all other internal counterparts responsible for bringing global marketing programs into the Latam market.
- Continually monitor and evaluate the competitive marketplace making adjustments to marketing strategy as required.
- Ability to manage multiple projects and work under tight deadlines when necessary
- Strong attention to detail and effective project management skills
- Proven leader with out-of-the-box ideas and able to identify fresh,
- forward-thinking techniques to reach lead generation and revenue goals
- Excellent written and verbal communications skills in English and Spanish, Portuguese preferred.
- Experience with commonly used marketing tools including Webex, On24, CRM and marketing automation systems such as Marketo.
About SuccessFactors, an SAP Company
SuccessFactors is the leading provider of cloud-based Business Execution Software, and delivers business alignment, team execution, people performance, and learning management solutions to organizations of all sizes across more than 60 industries. With approximately 24 million cloud application subscribers seats globally, we strive to delight our customers by delivering innovative solutions, content and analytics, process expertise and best practices insights from serving our broad and diverse customer base. Today, we have more than 4,000 customers in more than 177 countries using our application suite in 35 languages.
For the most comprehensive cloud computing portfolio in the market, SAP Cloud delivers mature business applications that drive collaboration across a business and connect to partners. There are over 20 applications and suites in the SAP Cloud designed to optimize and manage a company’s most critical assets – its people, money, customers, and suppliers. And for those who prefer to run their entire business on a single, cloud-based software solution, we offer a suite that will surely meet your needs.
Our primary focus is on delivering beautiful products for our customers. When our customers win, we win. And we pride ourselves in delivering the most powerful software-as-a-service (SaaS) solutions on the market. As we like to say… our cloud strategy is BadAss SaaS. As an SAP company, the possibilities for growth, innovation, and impact are endless!
Are you ready? You are in for an exciting ride. SuccessFactors is known for its innovation, extraordinary leadership, and high-energy culture. We hire high-performing people that want to make a difference.
We expect all of our talent to be leaders – no matter what your role. We challenge ourselves and each other to swing big and take risks every day. We move fast, but we care about how we work with each other. It’s one of our core values – “No Jerks!”
In turn, our commitment to all employees is to provide the opportunity for personal and professional growth, recognition for real impact, and meaningful rewards for delivering amazing results! Employees truly are the heart of our success.
See what it's like to work at SuccessFactors- check out this video! http://youtu.be/eZarfkN4hUo
Connect with us! Learn more about the culture at SuccessFactors, an SAP Company, see pics of our global offices, talk to recruiters, and see real-time job openings:
Facebook: http://facebook.com/successfactorscareers
Twitter: http://twitter.com/CareersAtSF
YouTube: http://youtube.com/CareersAtSF
Linkedin: Search "SuccessFactors Careers"
Match yourself and your network on Facebook and Linkedin to open jobs at SuccessFactors using our new SocialMatcher tool: http://jobs.successfactors.com/social-matcher/
Requisition ID: 30216
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